No Word Yet on What This is Promoting

A company called Zed Events are currently offering you the chance to battle with zombies every weekend in an abandoned shopping centre in Reading. The building is due to be demolished, but this group have created an interactive real-world game in the space before it is destroyed. There are a number of companies around at the moment creating experiences which sit on the borders of theatre, film-reality, gaming and party and this seems to be one of them.

I heard about the event via Mashable, everyone’s favourite Social Media news source, and noted a rather interesting sentence in the article:

No word on what, if anything, this zombie battle is promoting, but one thing is for sure — people love being scared by zombies.

This struck me as very interesting. Obviously Mashable are a social media news source and, as such, many of their articles are about virals, pop-ups, flashmobs and the like which are almost all to do with marketing and promotion. It seems interesting, though, that it hasn’t occurred to them that this sort of experience can be simply that, an experience.

I work in the business of theatre and experiences so perhaps I’m more familiar with this sort of thing than most people, but even so it feels like a sad sign of our times that a news source’s first question is ‘what is it promoting?’

Photo CC by Rodolpho.reis on Flickr


  1. Vivian Oldaker

    May 5, 2012 at 1:58 pm

    I agree that it’s a pity if such events can’t be staged for their own sake.
    It’s hard to imagine what might be promoted by a zombie battle in any case: Elastoplast? Savlon? Life insurance? Sharp, pointy sticks? AK47s? Running shoes? Fast cars?

    • vanillalatte1

      May 5, 2012 at 3:58 pm

      I love the idea of a zombie experience advertising AK-47s. What a great though!

Leave a Reply

Your email address will not be published.


© 2018 Jen Thornton

Theme by Anders NorenUp ↑