Tweet of the Year?

Much-loved bookshop Waterstones this month did away with their apostrophe. Unsurprisingly this caused an amount of controversy in both traditional and social media. An entertaining Twitter account, Sad Apostrophe, also popped up pretty quickly.

Luckily, someone manning the Twitter account of Waterstones Oxford Street has a sense of humour and some social business savvy. The product of this? One of my favourite tweets ever:

tweet by waterstones

Source

 

1 Comment

  1. I had encountered the @WstonesOxfordSt Twitter account before, but had assumed that it was a spoof account. But on closer inspection it seems that they are actually just funny AND relevant, which is quite an achievement really! Their reaction to ‘Apostrophegate’ was pure genius.

    Did you also catch their joke about the moustache-clad lowercase ‘w’? Had @illogicalowl and myself in stitches for a good 5 minutes:

    https://twitter.com/#!/WstonesOxfordSt/status/162228401476870144
    https://twitter.com/#!/WstonesOxfordSt/status/162228691152273408
    https://twitter.com/#!/WstonesOxfordSt/status/162261311428886529
    https://twitter.com/#!/WstonesOxfordSt/status/162261949311234048
    https://twitter.com/#!/WstonesOxfordSt/status/162262557342707714
    https://twitter.com/#!/WstonesOxfordSt/status/162263214875361280
    https://twitter.com/#!/WstonesOxfordSt/status/162263694699540483
    https://twitter.com/#!/WstonesOxfordSt/status/162264326856638465
    https://twitter.com/#!/WstonesOxfordSt/status/162264407886405632

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