Poolga have been curating illustration, typography and graphic design work since 2007, with the specific intention of providing high-quality wallpaper for the iPhone. The work included is digital art, sized specifically for iPhone or iPad, and created by established and up and coming illustrators.
They have been offering these wallpapers on their website since 2007 but have recently created their first app. It includes a selection of work by 15 of their favourite artists. It has a great interface and you can save the images quickly and easily to your photo album to set as wallpaper, or Tweet a link to the images for your community to see.
What they are really doing is bringing an art gallery to handheld devices. The Google Art Project is working on a similar basis. Art galleries are wonderful places but you have to have been to one to know that. Online and iPhone galleries are a brilliant way to introduce new audiences to the concept of an art gallery. Whether it’s digital illustration or the inside of the Prado gallery it is an easy way to be exposed to art on your own terms.
Poolga’s ‘share’ function is where the real strength lies. The fact that when I like one of the pieces I can post a link straight to Twitter involves me and my online community straight away in the work.
I don’t see why ‘real live’ art galleries don’t have this function yet. Surely it wouldn’t be so difficult for the Tate to put a QR code next to every work, taking you to a microsite which would share it across your social platforms? I can see this setting off quite a buzz but also continuing to work way down the line when people are still getting excited by the things they see.